search query: @indexterm BRANDS / total: 1643
references: 23-32 / 1643
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23.
Guest editorial: Advertising and social media
International Journal of Advertising
2011 : VOL. 30:1, p. 11-12
 2011 Choi, S.M.
24.
Mixing advertising and editorial content in radio programmes: appreciation and recall of brand placements versus commercials
International Journal of Advertising
2011 : VOL. 30:3, p. 425-446
 2011 Reijmersdal, E. A. van
25.
Young adults' responses to product placement in movies and television shows: A comparative study of the United States and South Korea
International Journal of Advertising
2011 : VOL. 30:3, p. 479-507
 2011 Lee, T.
Sung, Y.
Choi, S. M.
26.
Product placements in movies and on Broadway
International Journal of Advertising
2011 : VOL. 30:3, p. 373-398
 2011 Wilson, R.T.
Till, B.D.
27.
Brand personality of tourist destinations: an application of self-congruity theory
Tourism Management
2011 : FEB, VOL. 32:1 p. 114-127
 2011 Usakli, A.
Baloglu, S.
28.
A closer look at similarity: the effects of perceived similarity and conjunctive cues on brand extension evaluation
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 120-133
 2011 Gierl, H.
Huettl, V.
29.
Corporate social responsibility as a dynamic internal organizational process: a case study
Journal of Business Ethics
2011 : JUN, VOL. 101:1, p. 61-74
 2011 Bolton, S.
Kim, R.
O'Gorman, K.
30.
Editorial: at 50, the journal looks back... and ahead
Journal of Advertising Research
2011 : VOL 51:1, SUPPL., p. 2-4
 2011 West, D.
Chiagouris, L.G.
Precourt, G.
31.
Relentless Tide: an unstoppable megabrand
Business Strategy Review
2011 : VOL. 22:2, p. 59-63
 2011 Barwise, P.
Meehan, S.
MacDonald, E.
32.
Competing for consumer memory in television advertising: an empirical examination of the impacts of non-editorial clutter on brand memory in mega-event broadcasts
International Journal of Advertising
2011 : VOL. 30:4, p. 617-640
 2011 Jeong, Y.
Kim, Y.
Zhao, X.
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