search query: @indexterm MARKETING MODELS / total: 446
references: 23-32 / 446
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23.
El concepto generico de marketing.
Harvard-Deusto Marketing & Ventas
1999 : NOV-DEC, 35, p.8-17
 1999 Kotler, Ph.
24.
Playpower - sports meets marketing
European Journal of Marketing
1999 : VOL. 33:3/4, p. 241-249
 1999 Meenaghan, T.
O'Sullivan, P.
25.
Hable y persuada.
Harvard-Deusto Marketing & Ventas
1999 : SEP-OCT, 34, p.97-99
 1999 Pfarrer, D.
26.
The impact of price thresholds on profit contribution - should retailers set 9-ending prices?
Journal of Retailing
1999 : SPR, VOL. 75:1, p. 33-57
 1999 Gedenk, K.
Sattler, H.
27.
Variety seeking, purchase timing, and the "lightning bolt" brand choice model.
Management Science
1999 : APR, VOL. 45:4, p. 486-498
 1999 Chintagunta, P. K.
28.
Image of suburban shopping malls and two-stage versus uni-equational modelling of the retail trade attraction: an empirical application.
European Journal of Marketing
1999 : VOL. 33:5-6, p. 512-530
 1999 Ruiz, F. J. M.
29.
Market segmentation by using consumer lifestyle dimensions and ethnocentrism: an empirical study.
European Journal of Marketing
1999 : VOL.33:5-6, 470-487
 1999 Kucukemiroglu, O.
30.
Success factors of line extensions of fast-moving consumer goods.
European Journal of Marketing
1999 : VOL. 33:5-6, p. 450-467
 1999 Nijssen, E. J.
31.
The impact of constructive operating lease capitalisation on key accounting ratios.
Accounting and Business Research
1998 : AUT, VOL. 28:4, p. 233-254
 1998 Beattie, V.
Edwards, K.
Goodacre, A.
32.
Konnexionistische Kaufakt- und Markenwahlmodelle.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1998 : VOL. 50:7/8, p. 596-613
 1998 Heimel, J. P.
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