search query: @indexterm Product testing / total: 58
references: 23-32 / 58
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title | year | author | ||
23. |
Journal of the Market Research Society
1989 : APR, VOL. 31:2, p. 213-224 |
1989 | Lavenka, N. M. |
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24. |
Datamation
1988 : JUL l, VOL. 34:13, p.48-3,4,8,9 |
1988 | Wells, T. |
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25. |
Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 247-266 |
1988 | Callingham, M. |
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26. |
Industrial Marketing Management
1988 : FEB, VOL. 17:1, p. 65-71 |
1988 | Woodside, A. G. Sanderson, R. H. Brodie, R. J. |
|
27. |
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35 |
1988 | Holbrook, M. B. Havlena, W. J. |
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28. |
Journal of Marketing Research
1987 : MAY, VOL. 24:2, p. 154-163 |
1987 | Buchanan, B. Givon, M. Goldman, A. |
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29. |
Journal of the Market Research Society
1987 : JAN, VOL. 29:1, p. 3-14 |
1987 | Castleberry, S. B. Ehrenberg, A. S. C. Motes, W. H. |
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30. |
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 221-233 |
1986 | Hoch, S. J. Young-Won, H. |
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31. |
Datamation
1986 : APR 1, VOL. 32:7, p. 62-64, 66, 70 |
1986 | Stamps, D. |
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32. |
Zeitschrift für Betriebswirtschaft
1986 : APR-MAY, VOL. 56:4/5, p. 404-424 |
1986 | Fritz, W. |
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