search query: @indexterm advertising research / total: 488
references: 23-32 / 488
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23.
The foundations of quality initiative: a five-part immersion into the quality of online research
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 464-485
 2009 Walker, R.
Pettit, R.
Rubinson, J.
24.
Measuring advertising quality on television - deriving meaningful metrics from audience retention data
Journal of Advertising Research
2009 : DEC, VOL 49:4, p. 419-428
 2009 Zigmond, D. (et al.)
25.
Editorial: The innovation issue
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 253-255
 2009 Precourt, G. (ed.)
26.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
27.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
28.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
29.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
30.
Research on advertising in a recession. A critical review and synthesis
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 304-327
 2009 Tellis, G.J.
Tellis, K.
31.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
32.
Green advertising revisited. Conditioning virtual nature experiences
International Journal of Advertising
2009 : VOL. 28:4, p. 715-739
 2009 Hartmann, P.
Apaolaza-Ibáñez, V.
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