search query: @indexterm macromarketing / total: 24
references: 23-24 / 24
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23.
Marketing in developing countries : the new frontier.
Long Range Planning
1984 : DEC, VOL. 17:6, p. 118-126
 1984 Varadarajan, P. R.
24.
Research issues in Macro-marketing : a blueprint for progress.
European Journal of Marketing
1984 : VOL. 18:1, p. 41-55
 1984 Dholakia, N.
Nason, R. W.
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