search query: @indexterm marketing profitability / total: 50
references: 23-32 / 50
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23.
What types of profitability reports do marketing managers receive?
Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 295-303
 1987 Lambert, D. M.
Sterling, J. U.
24.
A mission approach to customer profitability analysis.
International Journal of Physical Distribution
1987 : VOL. 17:7, p. 55-68
 1987 Anandarajan, A.
Christopher, M.
25.
Segment profitability : a positive contribution.
Management Accounting (London)
1987 : APR, VOL. 65:4, p. 27-30
 1987 Srikanthan, S.
Ward, K.
Meldrum, M.
26.
Opportunities and risk of durable goods promotion. (!MARKETING EVALUATION)
Sloan Management Review
1987 : WINTER, VOL. 28:2, p. 27-38
 1987 Quelch, J. A.
Neslin, S. A.
Olson, L. B.
27.
Concentration, profitability and trade in a simultaneous equation analysis : the case of Taiwan.
Journal of Industrial Economics
1986 : JUN, VOL. 34:4, p. 429-443
 1986 Chou, T. C.
28.
International counterfeiters : marketing success without the cost or the risk.
Columbia Journal of World Business
1985 : FALL, VOL. 20:3, p. 37-45
 1985 Harvey, M. G.
Ronkainen, I. A.
29.
Critical uses of research in business marketing.
Industrial Marketing Management
1985 : AUG, VOL. 14:3, p. 165-170
 1985 Gross, I.
30.
Inverted breakeven analysis for profitable marketing decisions.
Industrial Marketing Management
1984 : OCT, VOL. 13:4, p. 219-224
 1984 Kortge, G. D.
31.
La controverse sur les effets economiques de la publicite.
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 73-82
 1984 Marion, G.
32.
A portfolio approach to account profitability.
Industrial Marketing Management
1984 : FEB, VOL. 13:1, p. 33-41
 1984 Dubinsky, A. J.
Ingram, T. N.
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