search query: @journal_id 58 / total: 815
references: 23-32 / 815
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23.
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 306-318
 2003 Russell, C. A.
24.
Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 293-305
 2003 Drolet, A.
25.
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 138-149
 2003 Janiszewski, C.
Noel, H.
Sawyer, A. G.
26.
The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 125-137
 2003 Folkes, V. S.
Patrick, V. M.
27.
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 105-114
 2003 Gurhan-Canli, Z.
28.
The Effects of Time Constraints on Consumers' Judgments of Prices and Products
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 92-104
 2003 Suri, R.
Monroe, K. B.
29.
Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p.56-71
 2003 Diehl, K.
Kornish, L. J.
Lynch, J. G. Jr.
30.
Option Attachment: When Deliberating Makes Choosing Feel Like Losing
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 15-29
 2003 Carmon, Z.
Wertenbroch, K.
Zeelenberg, M.
31.
Medium Maximization
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p.1-14
 2003 Hsee, C. K.
32.
Toward a personology of the consumer
Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 286-292
 2002 Baumgartner, H.
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