search query: @indexterm CONSUMER RESEARCH / total: 600
references: 24-33 / 600
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24.
Web-based permission marketing: segmentation for the lodging industry
Tourism Management
2007 : DEC, VOL 28:6, p. 1408-1416
 2007 Brey, E. T. (et al.)
25.
Development of a sereach tool for the elicitation of consumer response
International Journal of Market Research
2007 : VOL. 49:5, p. 613-631
 2007 Zou, T.X.P.
Lee, W.B.
26.
The performative nature of consumer research: consumers' environmental awareness as an example
Journal of Consumer Policy
2005 : JUN, VOL 28:2, p. 179-201
 2005 Heiskanen, E.
27.
Neuromarketing: the future of consumer research
Admap
2005 : VOL. 40:5, p. 28-30
 2005 Laybourne, P.
Lewis, D.
28.
More science: more sense, or nonsense?
Admap
2005 : VOL. 40:5, p. 24-27
 2005 Addison, T.
29.
Interpreting motorcycling through its embodiment in life story narratives
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 555-572
 2005 Haigh, J.
Crowther, G.
30.
A critical review of construct indicators and measurement model misspecification in marketing and consumer research
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 199-218
 2003 Burke Jarvis, C.
MacKenzie, S.B.
Podsakoff, P.M.
31.
Designating opponents in empirical research reports : the rhetoric of "interestigness" in consumer research
Marketing Theory
2003 : VOL 3:4, p. 477-501
 2003 Johnson, M. S.
32.
Towards a typology of consumer survey research
European Journal of Marketing
2003 : VOL 37:10, p. 1314-1331
 2003 Greig, I.
33.
Analyse von Kundenabwanderungen - Forschungsstand, Erklärungsansätze, Implikationen
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : AUG, VOL. 55:5, p. 431-454
 2003 Bruhn, M.
Michalski, S.
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