search query: @indexterm Direct response marketing / total: 38
references: 24-33 / 38
« previous page | next page »
 titleyearauthor
24.
Les cinq mutations de la vente = The five changes in sales techniques.
Revue Francaise de Gestion
1985 : SEP-DEC, 53-54, p. 112-116
 1985 Xardel, D.
25.
Marketing. When being direct pays dividends.
Management Today
1985 : NOV, p. 49-55
 1985 Bigg, A.
26.
A test of reducing callbacks and not-at-home bias in personal interviews by weighting at-home respondents.
Journal of Marketing Research
1985 : FEB, VOL. 22:1, p. 66-73
 1985 Ward, J. C.
Russick, B.
Rudelins, W.
27.
An assessment of the mall intercept as a data collection method.
Journal of Marketing Research
1985 : MAY, VOL. 22:2, p. 158-167
 1985 Bush, A. J.
Hair, J. F.
28.
Le fichier clients, source de profit = Customer files : a source of profit.
Revue Francaise du Marketing
1985 : MAY-JUL, 103, p. 39-48
 1985 Dubois, P. L.
Nicholson, P.
29.
Decision marketing et selection sur fichiers.
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 94-110
 1984 Barbaise, G.
Corre, S.
Daudin, J. J.
30.
Le marketing direct aux entreprises.
Revue Francaise du Marketing
1984 : SEP-OCT, 99, p. 83-93
 1984 Snapp, C.
31.
Interview today's customer tomorrow.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 17-22
 1982 Watson, J. J.
32.
Predicting direct-mail response from mail intercept data.
Journal of Advertising Research
1981 : OCT, VOL. 21:5, p. 31-34
 1981 Lautman, M. R.
Edwards, M. T.
Farrell, B.
33.
Nonstore marketing: fast track or slow?
Harvard Business Review
1981 : JUL-AUG, VOL. 59:4, p. 75-84
 1981 Quelch, J. A.
Takeuchi, H.
« previous page | next page »
SCIMA