search query: @indexterm MARKETING COSTS / total: 30
references: 24-30 / 30
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24.
Benefits of a marketing budgeting model: Two case studies.
Sloan Management Review
1986 : FALL, VOLL. 28:1, p. 27-38
 1986 Kluyver, C. A. de
Pessemier, E. A.
25.
Cost containment in marketing.
Journal of Business Strategy
1986 : FALL, VOL. 7:2, p. 14-20
 1986 Magrath, A. J.
Hardy, K. G.
26.
Accounting principles and marketing models related to deferred marketing costs.
European Journal of Marketing
1986 : VOL. 20:1, p. 75-82
 1986 Rayburn, L. G.
27.
Salesforce entertainment activities.
Industrial Marketing Management
1985 : NOV, VOL. 14:4, p. 227-234
 1985 Finn, D. W.
Moncrief, W. C.
28.
Market profit centres : fiction or an emerging reality?
Management Accounting (London)
1984 : FEB, VOL. 62:2, p. 21-23
 1984 Yorke, D.
29.
Marketing costs: A new look.
Management Accounting (New York)
1983 : MAR, VOL. 64:9, p. 21-28
 1983 MacIntyre, D. K.
30.
Measures used to evaluate industrial marketing activities.
Industrial Marketing Management
1982 : OCT, VOL. 11:4, p. 269-274
 1982 Jackson, D. M.
Ostrom, L. L.
Evans, K. R.
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