search query: @indexterm Marketing research / total: 648
references: 24-33 / 648
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24.
At-destination visitor information search and venue decision strategies
International Journal of Tourism Research
2007 : MAY, VOL. 9:3, p. 175-188
 2007 DiPietro, R.B. (et al.)
25.
Research issues in building brand equity and global brands in the pc market
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 137-156
 2007 Wright, L.
Millman, C.
Martin, L.
26.
Toolkits for idea competitions: a novel method to integrate users in new product development
R & D Management
2006 : JUN, VOL. 36:3, p. 307-318
 2006 Piller, F.T.
Walcher, D.
27.
Service failure recovery: the moderating impact of individual-level cultural value orientation on perceptions of justice
International Journal of Research in Marketing
2006 : VOL. 23:3, p.263-277
 2006 Patterson, P. G.
Cowley, E.
Prasongsukarn, K.
28.
Empirical generalizations from brand extension research: how sure are we?
International Journal of Research in Marketing
2006 : VOL. 23:3, p.253-261
 2006 Echambadi, R. (et al.)
29.
Using context effects to increase a leader's advantage: what set of alternatives should be included in the comparison set?
International Journal of Research in Marketing
2006 : VOL. 23:2, p.141-154
 2006 Moran, S.
Meyer, J.
30.
Roots marketing: the marketing research opportunity
International Journal of Market Research
2006 : VOL. 49:1, p.47-69
 2006 Nancarrow, C.
Tinson, J.
Webber, R.
31.
Can cross-national/cultural studies presume etic equivalency in respondents' use of extreme categories of Likert rating scales?
International Journal of Market Research
2006 : VOL. 48:6, p. 741-759
 2006 Roster, C.
Albaum, G.
Rogers, R.
32.
An empirical test of six stated importance measures
International Journal of Market Research
2006 : VOL. 48:6, p. 717-740
 2006 Chrzan, K.
Golovashkina, N.
33.
Comparing methods of brand image measurement
International Journal of Market Research
2006 : VOL. 48:6, p. 681-698
 2006 Driesener, C.
Romaniuk, J.
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