search query: @indexterm Television advertising / total: 360
references: 24-33 / 360
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24.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
25.
Does competitive entry structurally change key marketing metrics?
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 173-182
 2008 Kornelis, M.
Dekimpe, M.G.
Leeflang, P.S.H.
26.
Exploring children's understanding of television advertising - beyond the advertiser's perspective
European Journal of Marketing
2008 : NOV, VOL. 42: 11/12 p. 1203-1223
 2008 Lawlor, M-A.
Prothero, A.
27.
Nudity of female and male models in primetime TV advertising across seven countries
International Journal of Advertising
2008 : VOL. 27:5, p. 715-744
 2008 Nelson, M.R.
Paek, H-J.
28.
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing
International Journal of Advertising
2008 : VOL. 27:3, p. 425-446
 2008 Siefert, C. (et al.)
29.
Brain activity correlates of consumer brand choice shift associated with television advertising
International Journal of Advertising
2008 : VOL. 27:3, p. 359-380
 2008 Silberstein, R.B.
Nield, G.E.
30.
A content analysis of music placement in prime-time television advertising
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.404-417
 2008 Allan, D.
31.
Racial stereotypes in children's television commercials
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 80-93
 2008 Maher, J.K. (et al.)
32.
Regulation of nutrition and health claims in advertising
Journal of Advertising Research
2008 : MAR, VOL. 48:1, p. 57-70
 2008 Brennan, R. (et al.)
33.
Television advertising in the Arab world: A status report
Journal of Advertising Research
2008 : JUN, VOL. 48:2, p. 215-223
 2008 Kalliny, M. (et al.)
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