search query: @journal_id 70 / total: 586
references: 24-33 / 586
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24.
An elimination by aspects model of consumer response to promotion calibrated on UPC scanner data.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 322-332
 1990 Fader, P. S.
McAlister, L.
25.
Adaptive designs for Likert-type data: an approach for implementing marketing surveys.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 304-321
 1990 Singh, J.
Howell, R. D.
Rhoads, G. K.
26.
On the formation and relationship of ad and brand attitudes: An experimental and causal analysis
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 290-303
 1990 Miniard, P. W.
Bhatla, S.
Rose, R. L.
27.
Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289
 1990 Kahn, B. E.
Louie, T. A.
28.
The influence of nonattended material on the processing of advertising claims.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 263-278
 1990 Janiszewski, C.
29.
A price expectations model of customer brand choice.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 251-262
 1990 Kalwani, M. U.
30.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
31.
A Transaction Cost Analysis Model of Channel Integration in International Markets
Journal of Marketing Research
1990 : MAY, VOL. 27, p.196-208
 1990 Klein, S.
Frazier, G.
Roth, V.
32.
Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data
Journal of Marketing Research
1990 : MAY, VOL. 27. p.185-195
 1990 Hughes, M.
Garrett, D.
33.
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Journal of Marketing Research
1990 : MAY, VOL. 27, p.175-184
 1990 Cole, C.
Gaeth, G.
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