search query: @indexterm CONSUMER RESEARCH / total: 600
references: 245-254 / 600
« previous page | next page »
 titleyearauthor
245.
Images in advertising: the need for a theory of visual rhetoric
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 252-273
 1994 Scott, L.
246.
The effects of antismoking and cigarette advertising on young adolescents' perceptions of peers who smoke
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 236-251
 1994 Pechmann, C.
Ratneshwar, S.
247.
The influence of prior beliefs, frequency cues, and magnitude cues on consumers' perceptions of comparative price data
Journal of Consumer Research
1994 : SEP, VOL. 21:2, p. 219-235
 1994 Alba, J.
248.
La hierarchie des besoins de qualite
Gestion 2000
1994 : APR, 2, p. 37-57
 1994 Vankerkem, Michel
249.
Werbeerfolgskontrolle: Zeitungsbeilagen aus Verbrauchersicht.
Absatzwirtschaft
1994 : FEB, p. 92-94
 1994 Grass, B.
Klöppel, D.
250.
Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications
European Journal of Marketing
1994 : AUG, VOL. 28:5, p. 36-53
 1994 Delener, N.
251.
Message order effects in persuasion: an attitude strenth perspective
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 205-218
 1994 Haugtvedt, C.
Wegener, D.
252.
How ambiguous cropped objects in ad photos can affect product evaluations
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 190-204
 1994 Peracchio, L.
Meyers-Levy, J.
253.
Advertising repetition and variation strategies: implications for understanding attitude strength
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 176-189
 1994 Haugtvedt, C.
254.
Adolescent skepticism toward TV advertising and knowledge of advertiser tactics
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 165-175
 1994 Boush, D.
Friestad, M.
Rose, G.
« previous page | next page »
SCIMA