search query: @indexterm CONSUMER RESEARCH / total: 600
references: 248-257 / 600
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248.
La hierarchie des besoins de qualite
Gestion 2000
1994 : APR, 2, p. 37-57
 1994 Vankerkem, Michel
249.
Werbeerfolgskontrolle: Zeitungsbeilagen aus Verbrauchersicht.
Absatzwirtschaft
1994 : FEB, p. 92-94
 1994 Grass, B.
Klöppel, D.
250.
Religious contrasts in consumer decision behaviour patterns: their dimensions and marketing implications
European Journal of Marketing
1994 : AUG, VOL. 28:5, p. 36-53
 1994 Delener, N.
251.
Message order effects in persuasion: an attitude strenth perspective
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 205-218
 1994 Haugtvedt, C.
Wegener, D.
252.
How ambiguous cropped objects in ad photos can affect product evaluations
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 190-204
 1994 Peracchio, L.
Meyers-Levy, J.
253.
Advertising repetition and variation strategies: implications for understanding attitude strength
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 176-189
 1994 Haugtvedt, C.
254.
Adolescent skepticism toward TV advertising and knowledge of advertiser tactics
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 165-175
 1994 Boush, D.
Friestad, M.
Rose, G.
255.
The impact of audiovisual information on children's product-related recall
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 154-164
 1994 Macklin, M.
256.
The moderating effects of message framing and source credibility on the price-perceived risk relationship
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 145-153
 1994 Grewal, D.
Gotlieb, J.
Marmorstein, H.
257.
Accepted risk and alcohol use during pregnancy
Journal of Consumer Research
1994 : JUN, VOL. 21:1, p. 135-144
 1994 Morris, L.
Swasy, J.
Mazis, M.
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