search query: @freeterm BRAND EQUITY / total: 26
references: 25-26 / 26
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 titleyearauthor
25.
What high-tech managers need to know about brands
Harvard Business Review
1999 : JUL/AUG, VOL. 77:4, p. 85-95
 1999 Ward, S.
Light, L.
Goldstine, J.
26.
Brand equity, consumer learning and choice
Marketing Letters
1999 : AUG, VOL. 10:3, p. 301-318
 1999
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