search query: @indexterm BRAND CHOICE / total: 192
references: 25-34 / 192
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25.
Leveraging the strengths of choice models and neural networks: a multiproduct comparative analysis
Decision Sciences
2002 : SUMMER, VOL. 33:3, p. 433-468
 2002 Papatla, P.
Zahedi, M.
Zekic-Susac, M.
26.
Factors Affecting Encoding, Retrieval, and Alignment of Sensory Attributes in a Memory-Based Brand Choice Task
Journal of Consumer Research
2002 : MAR, VOL. 28:4, p. 603-617
 2002 Shapiro, S.
Spence, M. T.
27.
Category structure, brand recall, and choice
International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 191-202
 2001 Nedungadi, P.
Chattopadhyay, A.
Muthukrishnan, A.V.
28.
Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
Journal of Business Research
2001 : JUL, VOL. 53:1, p. 15-35
 2001 Motes, W. H.
Woodside, A. G.
29.
Estimating an advertisement's impact on one's consumption of a brand
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 106-113
 2000 Wansink, B.
Ray, M.L.
30.
Repetitive advertising and the consumer
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 39-48
 2000 Ehrenberg, A.S.C.
31.
Asymmetric competition in choice and the leveraging of competitive disadvantages
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 291-308
 2000 Heath, T.B. (et al.)
32.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
33.
Negative comparative advertising: evidence favoring fine-tuning
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 25-40
 2000 Sorescu, A.B.
Gelb, B.D.
34.
Children, advertising, and product experiences: a multimethod inquiry
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 31-48
 2000 Moore, E, S.
Lutz, R. J.
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