search query: @indexterm Brand names / total: 212
references: 25-34 / 212
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25.
Auswirkungen des Markennamenwechsels im Rahmen von Markenportfoliokonsolidierungen
Betriebswirtschaft
2004 : JAN/FEB, VOL. 64:1, p. 58-77
 2004 Bauer, H.H.
Mäder, R.
Valtin, A.
26.
Brand logic: A business case for communications
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236
 2004 Gregory, J.R.
McNaughton, L.
27.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
28.
Bestimmungsfaktoren des Markentransfererfolges
Zeitschrift für Betriebswirtschaft
2003 : OCT, VOL 73:10, p. 1077-1102
 2003 Sattler, H.
Völckner, F.
29.
What becomes an icon most?
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 43-49
 2003 Holt, D.B.
30.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
31.
Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167
 2002 Taylor, C. R.
Walsh, M. G.
32.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
33.
Two Ways of Learning Brand Associations
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 202-223
 2002 Osselaer, S. M. J. Van
Janiszewski, C.
34.
Similarity of drug names: comparison of objective and subjective measures
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 641-661
 2002 Lambert, B.L.
Donderi, D.
Senders, J.W.
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