search query: @indexterm Marketing expenditure / total: 26
references: 25-26 / 26
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25.
Grouping segments for profitability analysis.
Business Topics
1980 : SPRING, VOL. 28:2, p. 39-44
 1980 Jackson, D. W. Jr.
Ostrom, L. L.
26.
Marketers turn to counter-segmentation.
Harvard Business Review
1979 : SEP-OCT, VOL. 57:5, p. 100-106
 1979 Resnik, A. J.
Turney, P. B. B.
Mason, J. B.
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