search query: @indexterm RELATIONSHIP MARKETING / total: 249
references: 25-34 / 249
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25.
Relationship intention as a mediator between relational benefits and customer loyalty in the tour operator industry
Journal of Travel & Tourism Marketing
2010 : JAN/FEB, VOL. 27:1, p. 51-62
 2010 Conze, O. (et al.)
26.
The role of identity salience in the effects of corporate social responsibility on consumer behavior
Journal of Business Ethics
2009 : JAN I, VOL. 84:1, p. 65-78
 2009 Marin, L.
Ruiz, S.
Rubio, A.
27.
The informative and persuasive components of pharmaceutical promotion
International Journal of Advertising
2009 : VOL. 28:2, p. 313-349
 2009 Rod, M.
Saunders, S.
28.
An exploratory case study analysis of contemporary marketing practices
Journal of Strategic Marketing
2009 : APR, VOL. 17:2, p. 169-187
 2009 Palmer, R.
Wilson, H.
29.
The antecedents of relationship commitment in the management of relationships in business-to-business (B2B) financial services
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 997-1010
 2008 Theron, E.
Terblanche, N.S.
Boshoff, C.
30.
A truly co-operative venture: The case study of co-operative food, a retailer response to fair trade
Journal of Strategic Marketing
2008 : JUL, VOL. 16:3, p. 205-221
 2008 Doherty, B.
31.
How risky are brand licensing strategies in view of customer perceptions and reactions?
Journal of General Management
2008 : SPRING, VOL. 33:3, p. 31-52
 2008 Wiedmann, K-P.
Ludewig, D.
32.
Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
European Journal of Marketing
2008 : VOL. 42:1/2 p. 135-153
 2008 Mekonnen, A.
Harris, F.
Laing, A.
33.
The branding impact of brand websites: do newsletters and consumer magazines have a moderating role?
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.465-472
 2008 Müller, B. (et al.)
34.
The blind spot of relationships in consumer markets: The consumer proneness to engage in relationships
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 153-168
 2008 Fernandes, T.M.
Proenca, J.F.
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