search query: @journal_id 1668 / total: 273
references: 253-262 / 273
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253.
Advertising & its audience: A game of two halves
International Journal of Advertising
1999 : VOL. 18:3, p. 275-289
 1999 Bullmore, J.
254.
Advertiser risk-orientation and the opinions and practices of advertising managers
International Journal of Advertising
1999 : VOL. 18:1, p. 51-72
 1999 West, D.
255.
Re-interpreting the effect of an advertising ban on cigarette smoking
International Journal of Advertising
1999 : VOL. 18:1, p. 41-50
 1999 Tremblay, C.
Tremblay, V.
256.
Effects of tobacco advertising restrictions: weak responses to strong measures?
International Journal of Advertising
1999 : VOL. 18:1, p. 23-40
 1999 Hoek, J.
257.
What can advertising really do for brands?
International Journal of Advertising
1999 : VOL. 18:1, p. 3-18
 1999 White, R.
258.
Global adspend trends: Africa and The Middle East - the smaller adspend regions
International Journal of Advertising
1998 : VOL. 17:4, p. 515-520
 1998
259.
A report on the MAX project
International Journal of Advertising
1998 : VOL. 17:4, p. 511-514
 1998 Donahue, M.
260.
Myths about the mind: time to end some popular beliefs about how advertising works
International Journal of Advertising
1998 : VOL. 17:4, p. 501-510
 1998 Ambler, T.
261.
Beyond sophistication: dimensions of advertising literacy
International Journal of Advertising
1998 : VOL. 17:4, p. 467-482
 1998 O'Donohoe, S.
Tynan, C.
262.
Measuring integration: an assessment of the quality of integrated marketing communications
International Journal of Advertising
1998 : VOL. 17:4, p. 447-466
 1998 Pickton, D.
Hartley, B.
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