search query: @journal_id 1668 / total: 273
references: 259-268 / 273
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259.
A report on the MAX project
International Journal of Advertising
1998 : VOL. 17:4, p. 511-514
 1998 Donahue, M.
260.
Myths about the mind: time to end some popular beliefs about how advertising works
International Journal of Advertising
1998 : VOL. 17:4, p. 501-510
 1998 Ambler, T.
261.
Beyond sophistication: dimensions of advertising literacy
International Journal of Advertising
1998 : VOL. 17:4, p. 467-482
 1998 O'Donohoe, S.
Tynan, C.
262.
Measuring integration: an assessment of the quality of integrated marketing communications
International Journal of Advertising
1998 : VOL. 17:4, p. 447-466
 1998 Pickton, D.
Hartley, B.
263.
Advertising into the next millenium
International Journal of Advertising
1998 : VOL. 17:4, p. 427-446
 1998 Ranchhod, A.
264.
Determining how brand communication works in the short and long terms
International Journal of Advertising
1998 : VOL. 17:4, p. 403-426
 1998 Schultz, D.
265.
Adspend in the Americas - a tale of two regions
International Journal of Advertising
1998 : VOL. 17:3, p. 393-398
 1998
266.
Key business dilemmas & the marketing remit in business-to-business marketing services
International Journal of Advertising
1998 : VOL. 17:3, p. 321-347
 1998 Simkin, L.
Dibb, S.
267.
Strategic responses to market globalisation among advertising agencies
International Journal of Advertising
1998 : VOL. 17:3, p. 301-319
 1998 Grein, A.
Ducoffe, R.
268.
Does advertising affect market size? Some evidence from the United Kingdom
International Journal of Advertising
1998 : VOL. 17:3, p. 267-300
 1998 Ambler, T.
Broadbent, S.
Feldwick, P.
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