search query: @indexterm NEWSPAPER ADVERTISING / total: 87
references: 26-35 / 87
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26.
Ist die Einstellung zur Anzeige von Dauer?
Markenartikel
1993 : JAN, VOL. 55:1, p. 41-42
 1993 Devin, B.
27.
Was diskriminiert welche Frauen?
Markenartikel
1993 : MAR, VOL. 55:3, p. 110-114
 1993 Bergler, R.
28.
Farbige Zeitungsanzeigen könnten alle gleich aussehen.
Markenartikel
1993 : APR, VOL. 55:4, p. 166
 1993 Hattemer, K.
29.
Die drei Vorteile von Dialog-Anzeigen.
Markenartikel
1993 : AUG, VOL. 55:8, p. 378-379
 1993 Merten, K.
30.
The visual components of print advertising: A five-country cross-cultural analysis
European Journal of Marketing
1992 : VOL. 26:4, p.7-20
 1992 Cutler, B. D.
Javalgi, R. G.
Erramilli, M. K.
31.
Information Content in Television Advertising:A Replication and Extension
Journal of Advertising Research
1991 : JUNE/JULY, VOL. 31, p.36-46
 1991 Stern, B.
Resnik, A.
32.
More effective advertising by integrating magazines with television.
Marketing and Research Today
1991 : JUN, VOL. 19:2, p. 71-84
 1991 Smith, A.
33.
The Influence of Print Advertisement Organization on Affect Toward a Brand Name
Journal of Consumer Research
1990 : JUNE, VOL. 17, p.53-65
 1990 Janiszewski, C.
34.
The Effects of Contextual Priming in Print Advertisements
Journal of Consumer Research
1990 : SEP, VOL. 17:2, p. 215-222
 1990 Yi, Y.
35.
Leftovers of a statesman *NEW STATESMAN
Management Today
1990 : FEB, p. 48-52
 1990 Skeel, S.
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