search query: @indexterm brand valuation / total: 57
references: 26-35 / 57
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title | year | author | ||
26. |
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 136-144 |
2000 | Crimmins, J.C. |
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27. |
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673 |
2000 | Cabral, L. M. B. |
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28. |
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247 |
2000 | Burton, S. Andrews, J. C. Netemeyer, R. G. |
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29. |
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220 |
2000 | Simmons, C. J. Bickart, B. A. Buchanan, L. |
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30. |
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165 |
2000 | Morrin, M. Ratneshvar, S. |
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31. |
Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 19-26 |
2000 | Herremans, I. |
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32. |
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 55-78 |
2000 | Degeratu, A.M. Rangaswamy, A. Wu, J. |
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33. |
Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 260-273 |
1998 | Kerin, R. Sethuraman, R. |
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34. |
Harvard-Deusto Marketing & Ventas
1998 : NOV-DEC, 29, p. 24-28 |
1998 | Davis, S.M. Smith, J. |
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35. |
Alta Direccion
1998 : JAN-FEB, 197, p. 95-104 |
1998 | Alvarez del Blanco, R. M. |
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