search query: @journal_id 1668 / total: 273
references: 264-273 / 273
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264.
Determining how brand communication works in the short and long terms
International Journal of Advertising
1998 : VOL. 17:4, p. 403-426
 1998 Schultz, D.
265.
Adspend in the Americas - a tale of two regions
International Journal of Advertising
1998 : VOL. 17:3, p. 393-398
 1998
266.
Key business dilemmas & the marketing remit in business-to-business marketing services
International Journal of Advertising
1998 : VOL. 17:3, p. 321-347
 1998 Simkin, L.
Dibb, S.
267.
Strategic responses to market globalisation among advertising agencies
International Journal of Advertising
1998 : VOL. 17:3, p. 301-319
 1998 Grein, A.
Ducoffe, R.
268.
Does advertising affect market size? Some evidence from the United Kingdom
International Journal of Advertising
1998 : VOL. 17:3, p. 267-300
 1998 Ambler, T.
Broadbent, S.
Feldwick, P.
269.
Sales promotion practices of consumer goods companies in an advanced developing country
International Journal of Advertising
1998 : VOL. 17:2, p. 213-231
 1998 Kaynak, E.
Kucukemiroglu, O.
Ozturk, S. A.
270.
Advertising in Ukraine: Cultural perspectives
International Journal of Advertising
1998 : VOL. 17:2, p. 189-211
 1998 vonDorn, J. G.
Akimova, I.
271.
The A, B, Cs of advertising management: Perceptions and practices of managers in Chile, Japan & the United States
International Journal of Advertising
1998 : VOL. 17:2, p. 169-187
 1998
272.
Exploring a new typology of advertising appeals: Basic, versus social, emotional advertising in a global setting
International Journal of Advertising
1998 : VOL. 17:2, p. 145-168
 1998 Huang, M-H.
273.
Brands as symbolic resources for the construction of identity
International Journal of Advertising
1998 : VOL. 17:2, p. 131-144
 1998 Elliott, R.
Wattanasuwan, K.
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