search query: @indexterm ADVERTISING RESEARCH / total: 488
references: 27-36 / 488
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27.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
28.
Metrics that matter. Identifying the importance of consumer wants and needs
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 339-359
 2009 Lautman, M.R.
Pauwels, K.
29.
Beauty is in the eye of the tech manager. How technology orientation and interactive-media knowledge can drive (or stall) change
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 328-338
 2009 Chiagouris, L.
Lala, V.
30.
Research on advertising in a recession. A critical review and synthesis
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 304-327
 2009 Tellis, G.J.
Tellis, K.
31.
Winning the Super "Buzz" Bowl. How biometrically-based emotional engagement correlates with online views and comments for Super Bowl advertisements
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 293-303
 2009 Siefert, C.J. (et al.)
32.
Green advertising revisited. Conditioning virtual nature experiences
International Journal of Advertising
2009 : VOL. 28:4, p. 715-739
 2009 Hartmann, P.
Apaolaza-Ibáñez, V.
33.
Is there global inclusion of authors in the five leading advertising journals? A regional comparison 1998-2007
International Journal of Advertising
2009 : VOL. 28:4, p. 691-714
 2009 Polonsky, M.
Carlson, L.
34.
Tailor-made single-item measures of doubly concrete constructs
International Journal of Advertising
2009 : VOL. 28:4, p. 607-621
 2009 Bergkvist, L.
Rossiter, J. R.
35.
How the tone and wording of advertisements interact
International Journal of Advertising
2008 : VOL. 27:2 p. 191-207
 2008 Veer, E.
Pervan, S.
36.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
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