search query: @indexterm MARKETING STRATEGY / total: 884
references: 27-36 / 884
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27.
Improving marketing-operations cross-functional relationships
Journal of Strategic Marketing
2010 : JUL, VOL. 18:4, p. 337-356
 2010 Piercy, N.
28.
Understanding voter orientation in the context of political market orientation: is the political customer king?
Journal of Marketing Management
2010 : FEB, VOL. 26:1-2, p. 108-130
 2010 Ormrod, R.P.
Henneberg, S.C.
29.
Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 188-197
 2010 Reimann, M.
Schilke, O.
Thomas, J. S.
30.
In stories we trust: How narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 164-174
 2010 Laer, T. van
Ruyter, K. de
31.
Product brand differentiation and dual-channel store performances of a multi-channel retailer
European Journal of Marketing
2010 : VOL. 44:5, p. 672-692
 2010 Yan, R.
32.
Double jeopardy in brand defection
European Journal of Marketing
2010 : VOL. 44:6, p. 860-873
 2010 Wright, M.
Riebe, E.
33.
The impact of marketing strategy creation style on the formation of a climate of trust in a retail franchise setting
European Journal of Marketing
2010 : VOL. 44:1/2, p. 162-179
 2010 White, D. W.
34.
Dynamics of export market entry and exit
Scandinavian Journal of Economics
2010 : VOL. 112:1, p. 101-126
 2010 Ilmakunnas, P.
Nurmi, S.
35.
Customer orientation or competitor orientation - Which marketing strategy has a higher payoff for hotel brands?
Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1 p. 19-28
 2009 Dev, C. (et al.)
36.
Linking marketing capabilities with profit growth
International Journal of Research in Marketing
2009 : DEC, VOL 26:4, p. 284-293
 2009 Morgan, N. A.
Slotegraaf, R. J.
Vorhies, D. W.
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