search query: @indexterm PUBLICITY / total: 63
references: 27-36 / 63
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27.
Private finance, public interest
Management Today
1995 : MAY, 5, p. 60-65
 1995 Eglin, R.
28.
The "new public management" in the 1980s: variations on a theme
Accounting, Organizations and Society
1995 : FEB-APR, VOL. 20:2/3, p. 93-110
 1995 Hood, C.
29.
Passing off and the concept of goodwill
Journal of Business Law
1995 : MAR, 2, p. 139-154
 1995 Carty, H.
30.
Umweltpublizität: Future besser als EG-Audit? (!Environmental reporting)
Absatzwirtschaft
1994 : DEC, p. 58-61
 1994 Rominski, D.
31.
Interorganizational governance in marketing channels
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 71-85
 1994 Heide, J.
32.
Publicidad: el arte de conjugar los deseos del consumidor.
Harvard-Deusto Business Review
1993 : 55, p. 44-47
 1993 Levitt, T.
33.
La publicity
Esic Market
1993 : JUL-SEP, 81, p. 119-131
 1993 Fraiz Brea, J.A.
34.
Der Geldwert von Public Relations.
Absatzwirtschaft
1993 : JAN, p. 48-49
 1993 Ernst, K. W.
35.
Geschäftsbericht: Imageträger der besonderen Art
Absatzwirtschaft
1993 : VOL. 36:12, p. 54-59
 1993 Bunk, B.
36.
On the optimality of public signals in the presence of private information
Accounting Review
1993 : JAN, VOL. 68:1, p. 93-112
 1993 Alles, M.
Lundholm, R.
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