search query: @indexterm Readership surveys / total: 56
references: 27-36 / 56
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27.
Readers per copy of trade publications.
European Research
1986 : VOL. 14:4, p. 198-201
 1986 Schaefer, W.
28.
Copy length and industrial advertising readership.
Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 245-251
 1986 Soley, L. C.
29.
Procedure for the use of syndicated audience research to develop synthetic cohorts for historical media analysis.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 175-188
 1986 McDonald, S. C.
30.
Validating the first-time-read-yesterday method.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 157-173
 1986 Walstra, B.
31.
The measurement of magazine page exposures.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 145-155
 1986 Joyce, T.
32.
Handling change in a continuous survey.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 125-144
 1986 Rothman, J.
33.
High readers-per-copy : an attempt at validation.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 115-123
 1986 Puliyel, T.
34.
Magazine sourcing.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 105-113
 1986 Walsh, P.
35.
Combining different media surveys : the German partnership model and fusion experiments.
Journal of the Market Research Society
1986 : APR, VOL. 28:2, p. 189-208
 1986 Wiegand, J.
36.
Physician, heal yourself!
European Research
1985 : OCT, VOL. 13:4, p. 179-185
 1985 Hamilton, J.
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