search query: @indexterm brand valuation / total: 57
references: 27-36 / 57
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27.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
28.
Nutrition ad claims and disclosures: Interaction and mediation effects for consumer evaluations of the brand and the ad
Marketing Letters
2000 : AUG, VOL. 11:3, p.235-247
 2000 Burton, S.
Andrews, J. C.
Netemeyer, R. G.
29.
Leveraging equity across the brand portfolio
Marketing letters
2000 : AUG, VOL. 11:3, p. 210-220
 2000 Simmons, C. J.
Bickart, B. A.
Buchanan, L.
30.
The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands
Journal of Business Research
2000 : AUG, VOL. 49:2, p. 157-165
 2000 Morrin, M.
Ratneshvar, S.
31.
Linking advertising and brand value
Business Horizons
2000 : MAY-JUN, VOL. 43:3, p. 19-26
 2000 Herremans, I.
32.
Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price and other search attributes.
International Journal of Research in Marketing
2000 : MAR, VOL. 17:1, p. 55-78
 2000 Degeratu, A.M.
Rangaswamy, A.
Wu, J.
33.
Exploring the brand value-shareholder value nexus for consumer goods companies
Journal of the Academy of Marketing Science
1998 : FALL, VOL. 26:4, p. 260-273
 1998 Kerin, R.
Sethuraman, R.
34.
¿Sabe usted cual es su robi?. Como medir el rendimiento de su gestion de la marca.
Harvard-Deusto Marketing & Ventas
1998 : NOV-DEC, 29, p. 24-28
 1998 Davis, S.M.
Smith, J.
35.
Calidad percibida: motor del valor de la marca
Alta Direccion
1998 : JAN-FEB, 197, p. 95-104
 1998 Alvarez del Blanco, R. M.
36.
Beurteilung der Erfolgschancen von Markentransfers
Zeitschrift für Betriebswirtschaft
1998 : VOL. 68:5, p. 475-495
 1998 Sattler, H.
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