search query: @journal_id 69 / total: 714
references: 27-36 / 714
« previous page | next page »
 titleyearauthor
27.
Marketing controls and dysfunctional employee behaviors. A test of traditional and contingency theory postulates (Sales Management, Verkaufskontrolle)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 105-120
 1996 Ramaswami, S.N.
28.
Cigarette advertising and realized market shares among youths and adults, 1979-1993
Journal of Marketing
1996 : APR, VOL. 60:6, p. 1-16
 1996
29.
Improving the store environment. Do olfactory cues affect evaluations and behaviors? (Käuferverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 67-80
 1996 Spangenberg, E.R.
Crowley, A.E.
Henderson, P.W.
30.
The behavioural consequences of service quality (Verbraucherverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 31-46
 1996 Zeithaml, V. A.
Berry, L. L.
Parasuraman, A.
31.
Price search in the retail grocery market (Verbraucherforschung, Käuferverhalten)
Journal of Marketing
1996 : APR, VOL. 60:6, p. 91-104
 1996 Urbany, J. E.
Dickson, P. R.
Kalapurakal, R.
32.
Premarket forecasting of really new products (neue Produkte)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 47-60
 1996 Urban, G. L.
Weinberg, B. D.
Hauser, J. R.
33.
Price discrimination using in-store merchandising (sales promotion, merchandising)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 17-30
 1996 Dhar, S. K.
Hoch, S. J.
34.
In pursuit of an ideal. The editorial and literary history of the 'Journal of Marketing'
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 1-13
 1996 Kerin, R. A.
35.
National culture and new product development: an integrative review (neue Produkte, Produktentwicklung)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 61-72
 1996 Nakata, C.
Sivakumar, K.
36.
Emerging role of technology licensing in the development of global product strategy: conceptual framework and research propositions (Lizenzvertrag)
Journal of Marketing
1996 : JAN, VOL. 60:1, p. 73-88
 1996 Kotabe, M.
Sahay, A.
Aulakh, P. S.
« previous page | next page »
SCIMA