search query: @journal_id 1668 / total: 273
references: 270-273 / 273
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270.
Advertising in Ukraine: Cultural perspectives
International Journal of Advertising
1998 : VOL. 17:2, p. 189-211
 1998 vonDorn, J. G.
Akimova, I.
271.
The A, B, Cs of advertising management: Perceptions and practices of managers in Chile, Japan & the United States
International Journal of Advertising
1998 : VOL. 17:2, p. 169-187
 1998
272.
Exploring a new typology of advertising appeals: Basic, versus social, emotional advertising in a global setting
International Journal of Advertising
1998 : VOL. 17:2, p. 145-168
 1998 Huang, M-H.
273.
Brands as symbolic resources for the construction of identity
International Journal of Advertising
1998 : VOL. 17:2, p. 131-144
 1998 Elliott, R.
Wattanasuwan, K.
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