search query: @indexterm Business-to-business / total: 118
references: 28-37 / 118
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28.
An investigation into the factors influencing the adoption of B2B trading exchanges in small businesses
European journal of information systems
2007 : JUN, VOL. 16:3, p. 202-215
 2007 Quaddus, M.
Hofmeyer, G.
29.
Realising B2B e-commerce benefits: the link with IT maturity, evaluation practices, and B2BEC adoption readiness
European journal of information systems
2007 : DEC, VOL. 16:6, p. 806-819
 2007 Lin, C.
Huang, Y-A.
Burn, J.
30.
Improving global business economics by seamless business integration framework
Human Systems Management
2007 : VOL. 26:4, p. 247-255
 2007 Qureshi, K.A.
Dawood, M.
31.
Trust determinants and outcomes in global B2B services
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1096-1116
 2007 Doney, P.M.
Barry, J.M.
Abratt, R.
32.
Trust and reliance in business relationships
European Journal of Marketing
2007 : VOL. 41:9/10 p. 1016-1032
 2007 Mouzas, S.
Henneberg, S.
Naude, P.
33.
Using the repertory grid to access the underlying realities in key account relationships
International Journal of Market Research
2007 : VOL. 49:5, p. 595-612
 2007 Rogers, B.
Ryals, L.
34.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
35.
Marketing action in network
European Journal of Marketing
2006 : VOL. 40:11-12, p. 1271-1291
 2006 Mouzas, S.
36.
Interactive IMC: The relational-transactional continuum and the synergistic use of customer data
Journal of Advertising Research
2006 : JUN, VOL. 46:2, p. 146-159
 2006 Peltier, J. (et al.)
37.
The impact of dependence on the assessment of customer lifetime value in buyer-seller relationships
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 89-109
 2006 Roemer, E.
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