search query: @journal_id 1474 / total: 134
references: 28-37 / 134
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28.
Comparative advertising in the European Union and the United States: Legal and managerial issues
Journal of Euromarketing
2002 : VOL. 11:3, p. 7-31
 2002 Berns Wright, L.
Morgan, F.W.
29.
Evaluating Negative Information in Online Consumer Discussions: From Qualitative Analysis to Signal Detection
Journal of Euromarketing
2001 : VOL. 11:2, p. 89-105
 2001 Boush, D. M.
Kahle, L.
30.
Interpersonal Communication and Personal Influence on the Internet: A Framework for Examining Online Word- of-Mouth
Journal of Euromarketing
2001 : VOL. 11:2, p. 71-88
 2001 Kiecker, P.
Cowles, D.
31.
From the Tool to the Virtuality: Motivation and Styles of Internet Users: The Example of Seniors Michelle
Journal of Euromarketing
2001 : VOL. 11:2, p. 41-70
 2001 Bergadaa, M.
Hebali, M. J.
32.
Effect of Price Information and Promotion on Click- Through Rates for Internet Banners Mohamed Saber
Journal of Euromarketing
2001 : VOL. 11:2, p. 23-40
 2001 Chtourou, M. S.
Chandon, J. L.
Zollinger, M.
33.
Media Effects by Involvement Under Voluntary Exposure: A Comparison of Television, Print and Static Internet
Journal of Euromarketing
2001 : VOL. 11:2, p. 1-22
 2001 Dijkstra, M.
Raaij, W. F. van
34.
Airport Retailing: Examining Airline Passengers' Impulsive Shopping Behaviour
Journal of Euromarketing
2001 : VOL. 11:1, p. 87-105
 2001 Omar, O.
35.
Acceptance of Chocolate by Preference Cluster Mapping Across Belgium and Poland
Journal of Euromarketing
2001 : VOL. 11:1, p. 61-86
 2001 Januszewska, R.
Viaene, J.
36.
The Romanian Television Industry: Close Encounter of the First Kind
Journal of Euromarketing
2001 : VOL. 11:1, p. 37-60
 2001 Epuran, G.
Turgeon, N.
37.
Marketing Implications of Communist Ideological Legacy in Culture in the Context of Central and Eastern Europe: A Comparison of Bulgaria, Romania, and Ukraine
Journal of Euromarketing
2001 : VOL. 11:1, p. 7-36
 2001 Marinov, M. A.
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