search query: @indexterm Attitudes / total: 611
references: 284-293 / 611
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284.
The jeopardy in Double Jeopardy
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 37-49
 1997 Baldinger, A. L.
Rubinson, J.
285.
What do you want your brand to be when it grows up: big and strong ?
Journal of Advertising Research
1997 : NOV/DEC, VOL. 37:6, p. 23-36
 1997 Farr, A.
Hollis, N.
286.
Age differences in consumers' processing strategies: An investigation of moderating influences
Journal of Consumer Research
1997 : DEC, VOL. 24:3, p. 329-342
 1997 Yoon, C.
287.
The variability of attitudinal repeat-rates
International Journal of Research in Marketing
1997 : DEC, VOL. 14:5, p. 437-450
 1997
288.
Personal computing acceptance factors in small firms: A structural equation model
Mis Quarterly
1997 : SEP, VOL. 21:3, p. 279-305
 1997
289.
A theoretical examination of the market raction to auditors' qualifications
Journal of Accounting Research
1997 : AUTUMN, VOL. 35:2, p. 239-256
 1997 Melumad, N. D.
Ziv, A.
290.
Accountability, the dilution effect, and conservatism in auditors' fraud judgements
Journal of Accounting Research
1997 : AUTUMN, VOL. 35:2, p. 227-237
 1997 Hoffman, V. B.
Patton, J. M.
291.
The no-loss offset provision and the attitude towards risk of a risk-neutral firm
Journal of Public Economics
1997 : AUG, VOL. 65:2, p. 207-218
 1997 Eeckhoudt, L.
Gollier, C.
Schlesinger, H.
292.
To whom do advertising creatives write? An inferential answer
Journal of Advertising Research
1997 : JAN-FEB, VOL. 37:1, p. 41-53
 1997 Kover, A. J.
James, W. L.
Sonner, B. S.
293.
Ethics and environmental attitudes with implications for economic valuation
Journal of Environmental Management
1997 : AUG, VOL. 50:4, p. 403-416
 1997 Spash, C. L.
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