search query: @indexterm Effectiveness / total: 756
references: 285-294 / 756
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285.
On the wrong area in the study of sustainable growth (original in Chinese)
Theory and Practice of Finance and Economics (c)
1998 : 6, p.1-8
 1998 Liu, Siqin
286.
Major factors and countermeasures to the decline of performance of competitive state-owned commercial enterprises (original in Chinese)
Finance and Trade Economics (c)
1998 : 7, p.51-55
 1998 Zhang, Caiqing
Xie, Jieping
287.
Aussagewert von Online-Kennzahlen für die Gestaltung der Marketing-Kommunikation im Internet.
Markt
1998 : VOL. 37:3+4, p. 161-170
 1998 Freter, H.
Sänger, H.
288.
Individual attributes and leadership style: predicting the use of punishment and its effects
Journal of Organizational Behavior
1998 : NOV, VOL. 19:6, p. 559-576
 1998 Atwater, L.
289.
The effectiveness of negative political advertising: A case study
Journal of Advertising Research
1998 : NOV/DEC, VOL. 38:6, p. 37-42
 1998 Sonner, B. S.
290.
Comparative effectiveness of executional elements in TV advertising: 15- versus 30-second commercials
Journal of Advertising Research
1998 : NOV/DEC, VOL. 38:6, p. 7-14
 1998 Stanton, J. L.
Burke, J.
291.
Comparison and evaluation of scaled economic returns of enterprises in China (original in Chinese)
China Industrial Economy (c)
1998 : 5, p.53-58
 1998 Cui, Minxuan
Zhang, Cunping
292.
The influence of non-state-owned economic elements on the technological efficiency of China's industrial enterprises (original in Chinese)
Economic Research Journal (c)
1998 : 12, p.29-35
 1998 Yao, Yang
293.
Brand salience versus brand image: Two theories of advertising effectiveness
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 77-82
 1998 Miller, S.
Berry, L.
294.
Comparing the effectiveness of the Web site with traditional media
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 44-51
 1998 Leong, E. K. F.
Huang, X.
Stanners, P-J.
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