search query: @indexterm new products / total: 1069
references: 285-294 / 1069
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 titleyearauthor
285.
The impact of new product announcements on firm value in information technology producing industries: an examination of industry-level evolutionary eras
Engineering Economist
2000 : VOL. 45:2, p. 144-157
 2000 Pardue, J. H.
Higgins, E.
Biggart, T.
286.
New product uniqueness in the context of industrial product development
Journal of Marketing Management
2000 : JAN-APR, VOL. 16:1-3, 247-271
 2000 Lindman, M.
287.
Explaining competitors' reactions to new product introductions: The roles of event characteristics, managerial interpretation, and competitive context
Marketing Letters
2000 : FEB, VOL. 11:1, p. 67-79
 2000 Waarts, E.
Wierenga, B.
288.
The relationship between mass media availability and the multicountry diffusion of consumer products
Journal of international marketing
1999 : VOL. 7:1, p. 77-96
 1999 Tellefsen, T.
Takada, H.
289.
Marketing´s influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
Atuahene-Gima, K.
290.
The impact of the marketing - R&D interface on new product export performance: a contingency analysis
Journal of international marketing
1999 : VOL. 7:1, p. 10-33
 1999 Li, T.
291.
Marketing influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
292.
The impact of the marketing - R&D interface on new product export performance: a contingency analysis
Journal of international marketing
1999 : VOL. 7:1, p. 10-33
 1999 Li, T.
293.
Optimal pricing strategy for new products
Management Science
1999 : DEC, VOL. 45:12, p. 1650-1663
 1999 Krishnan, T.
Bass, F.
Jain, D.
294.
MACH 3: anatomia del ultimo lanzamiento mundial de Gillette.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.30-37
 1999 Rifkin, G.
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