search query: @indexterm new products / total: 1069
references: 287-296 / 1069
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 titleyearauthor
287.
Explaining competitors' reactions to new product introductions: The roles of event characteristics, managerial interpretation, and competitive context
Marketing Letters
2000 : FEB, VOL. 11:1, p. 67-79
 2000 Waarts, E.
Wierenga, B.
288.
The relationship between mass media availability and the multicountry diffusion of consumer products
Journal of international marketing
1999 : VOL. 7:1, p. 77-96
 1999 Tellefsen, T.
Takada, H.
289.
Marketing´s influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
Atuahene-Gima, K.
290.
The impact of the marketing - R&D interface on new product export performance: a contingency analysis
Journal of international marketing
1999 : VOL. 7:1, p. 10-33
 1999 Li, T.
291.
Marketing influence and new product performance in Chinese firms
Journal of international marketing
1999 : VOL. 7:1, p. 34-56
 1999 Li, H.
292.
The impact of the marketing - R&D interface on new product export performance: a contingency analysis
Journal of international marketing
1999 : VOL. 7:1, p. 10-33
 1999 Li, T.
293.
Optimal pricing strategy for new products
Management Science
1999 : DEC, VOL. 45:12, p. 1650-1663
 1999 Krishnan, T.
Bass, F.
Jain, D.
294.
MACH 3: anatomia del ultimo lanzamiento mundial de Gillette.
Harvard-Deusto Marketing & Ventas
1999 : JUL-AUG, 33, p.30-37
 1999 Rifkin, G.
295.
Retailers' adoption decision of new consumer durables
Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p.483-490
 1999 Hultink, E.
Thölke, J.
Robben, H.
296.
Practices that support team learning and their impact on speed to market and new product success
Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p. 439-454
 1999 Lynn, G.
Skov, R.
Abel, K.
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