search query: @indexterm BRAND CHOICE / total: 192
references: 29-38 / 192
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29.
Estimating an advertisement's impact on one's consumption of a brand
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 106-113
 2000 Wansink, B.
Ray, M.L.
30.
Repetitive advertising and the consumer
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 39-48
 2000 Ehrenberg, A.S.C.
31.
Asymmetric competition in choice and the leveraging of competitive disadvantages
Journal of Consumer Research
2000 : DEC, VOL. 27:3, p. 291-308
 2000 Heath, T.B. (et al.)
32.
Stretching firm and brand reputation
RAND Journal of Economics
2000 : WINTER, VOL. 31:4, p. 658-673
 2000 Cabral, L. M. B.
33.
Negative comparative advertising: evidence favoring fine-tuning
Journal of Advertising
2000 : WINTER, VOL. 29:4, p. 25-40
 2000 Sorescu, A.B.
Gelb, B.D.
34.
Children, advertising, and product experiences: a multimethod inquiry
Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 31-48
 2000 Moore, E, S.
Lutz, R. J.
35.
MDS maps for product attributes and market response: an application to scanner panel data
Marketing Science
1999 : VOL. 18:4, p. 584-604
 1999 Andrews, R.
Manrai, A.
36.
The decomposition of promotional response: an empirical generalization
Marketing Science
1999 : VOL. 18:4, p. 504-526
 1999 Bell, D.
Chiang, J.
Padmanabhan, V.
37.
How Does the Evaluation of Visibility and Necessity of Product Use Indicate the Scope of Influence of Reference Groups on the Choice of Product and its Brand Name?
Markt
1999 : VOL. 38:3-4, p. 155-166
 1999 Mumel, D.
Snoj, B.
38.
Endogeneity in brand choice models
Management Science
1999 : OCT, VOL. 45:10, p. 1324-1338
 1999 Villas-Boas, J.M.
Winer, R.
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