search query: @indexterm Brand names / total: 212
references: 29-38 / 212
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29.
What becomes an icon most?
Harvard Business Review
2003 : MAR, VOL. 81:3, p. 43-49
 2003 Holt, D.B.
30.
Positioning options for achieving brand association: A psychological categorization framework
Journal of Business Research
2002 : APR, VOL. 55:4, p. 275-284
 2002 Punj, G.
Moon, J.
31.
Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 160-167
 2002 Taylor, C. R.
Walsh, M. G.
32.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
33.
Two Ways of Learning Brand Associations
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 202-223
 2002 Osselaer, S. M. J. Van
Janiszewski, C.
34.
Similarity of drug names: comparison of objective and subjective measures
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 641-661
 2002 Lambert, B.L.
Donderi, D.
Senders, J.W.
35.
Recall and recognition of brand names: a comparison of word and nonword name types
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 621-639
 2002 Lerman, D.
Garbarino, E.
36.
The evolution of generic brands in industrial markets: the challenges to owners of brand equity
Industrial Marketing Management
2002 : AUG, VOL. 31:5, p. 385-392
 2002 Low, J.
Blois, K.
37.
Horizontal Integration Between Brand and Generic Firms in the Pharmaceutical Industry
Journal of Economics & Management Strategy
2002 : SPRING, VOL. 11:1, p. 135-168
 2002 Morton, F. M. S.
38.
Institutionalizing identity: symbolic isomorphism and organizational names
Academy of Management Journal
2002 : FEB, VOL. 45:1, p. 267-280
 2002 Glynn, M. A.
Abzug, R.
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