search query: @journal_id 573 / total: 525
references: 29-38 / 525
« previous page | next page »
 titleyearauthor
29.
What's in a name?: An analysis of the strategic behavior of family firms
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 271-280
 2010 Kashmiri, S.
Mahajan, V.
30.
New metrics for evaluating preference maps
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 261-270
 2010 Faure, C.
Natter, M.
31.
The relative importance of brands in modified rebuy purchase situations
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 248-260
 2010 Zablah, A.R.
Brown, B.P.
Donthu, N.
32.
The effect of rating scale format on response styles: the number of response categories and response category labels
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 236-247
 2010 Weijters, B.
Cabooter, E.
Schillewaert, N.
33.
Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 225-235
 2010 Gierl, H.
Huettl, V.
34.
Managing sales teams in a virtual environment
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 213-224
 2010 Rapp, A. (et al.)
35.
Brand awareness in business markets: When is it related to firm performance?
International Journal of Research in Marketing
2010 : SEP, VOL. 27:3, p. 201-212
 2010 Homburg, C.
Klarmann, M.
Schmitt, J.
36.
Motivated consumer innovativeness: concept, measurement, and validation
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 308-318
 2010 Vandecasteele, B.
Geuens, M.
37.
The impact of brand extension success drivers on brand extension price premiums
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 319-328
 2010 Sattler, H. (et al.)
38.
Extent and impact of response biases in cross-national survey research
International Journal of Research in Marketing
2010 : DEC, VOL. 27:4, p. 329-341
 2010 Tellis, G. J.
Chandrasekaran, D.
« previous page | next page »
SCIMA