search query: @journal_id 70 / total: 586
references: 29-38 / 586
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29.
A price expectations model of customer brand choice.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 251-262
 1990 Kalwani, M. U.
30.
The Relative Roles of Brand Beliefs and Attitude Toward the Ad as Mediators of Brand Attitude: A Second Look
Journal of Marketing Research
1990 : MAY, VOL. 27, p.209-219
 1990 Mittal, B.
31.
A Transaction Cost Analysis Model of Channel Integration in International Markets
Journal of Marketing Research
1990 : MAY, VOL. 27, p.196-208
 1990 Klein, S.
Frazier, G.
Roth, V.
32.
Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data
Journal of Marketing Research
1990 : MAY, VOL. 27. p.185-195
 1990 Hughes, M.
Garrett, D.
33.
Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment
Journal of Marketing Research
1990 : MAY, VOL. 27, p.175-184
 1990 Cole, C.
Gaeth, G.
34.
Client Evaluation Cues: A Comparison of Successful and Unsuccessful Salespeople
Journal of Marketing Research
1990 : MAY, VOL. 27, p.163-174
 1990 Szymanski, D.
Churchill, G.
35.
The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior
Journal of Marketing Research
1990 : MAY, VOL. 27, p.150-162
 1990 Simonson, I.
36.
Robustness and Small-Sample Properties of the Estimators of Probabilistic Multidimensional Scaling (PROSCAL)
Journal of Marketing Research
1990 : MAY, VOL. 27, p.139-148
 1990 Buyukkurt, K.
Buyukkurt, D.
37.
Unbundling of Industrial Systems
Journal of Marketing Research
1990 : MAY, VOL. 27, p.123-138
 1990 Wilson, L.
Weiss, A.
John, G.
38.
Adaptive Selling: Conceptualization, Measurement, and Nomological Validity
Journal of Marketing Research
1990 : FEB, VOL, 27, p.61-69
 1990 Spiro, R.
Weitz, B.
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