search query: @indexterm market research / total: 2057
references: 291-300 / 2057
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 titleyearauthor
291.
An integrated model of category demand and brand choice
Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 295-306
 1998 Baltas, G.
292.
Public transport: The role of mystery shopping in investment decisions
Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 285-293
 1998 Wilson, A.
Gutmann, J.
293.
An insightful comparison of brands on an arbitrary ordinal scale
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 249-264
 1998 Yakir, B.
Gilula, Z.
294.
Ratings-based versus choice-based latent class conjoint models-an empirical comparison
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 237-248
 1998 Vriens, M.
Oppewal, H.
Wedel, M.
295.
Psychological issues in questionaire-based research
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 223-236
 1998 Kirk-Smith, M.
296.
'Bringing it all back home ...' - Using RDD telephone methods for large-scale social policy and opinion research in the UK
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 93-120
 1998 Noble, I.
Moon, N.
McVey, D.
297.
Cluster-based market segmentation: Some further comparisons of alternative approaches
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 155-163
 1998 Schaffer, C. M.
Green, P. E.
298.
Broken down by age and sex - exploring the ways we approach the elderly consumer
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 73-91
 1998 Long, N.
299.
Matching the message to the mind: Advertising imagery and consumer processing styles
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 29-43
 1998 LaBarbera, P. A.
Weingard, P.
Yorkston, E. A.
300.
Recall and recognition: A very close relationship
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 41-45
 1998 Stapel, J.
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