search query: @indexterm market research / total: 2057
references: 293-302 / 2057
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293.
An insightful comparison of brands on an arbitrary ordinal scale
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 249-264
 1998 Yakir, B.
Gilula, Z.
294.
Ratings-based versus choice-based latent class conjoint models-an empirical comparison
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 237-248
 1998 Vriens, M.
Oppewal, H.
Wedel, M.
295.
Psychological issues in questionaire-based research
Journal of the Market Research Society
1998 : JUL, VOL. 40:3, p. 223-236
 1998 Kirk-Smith, M.
296.
'Bringing it all back home ...' - Using RDD telephone methods for large-scale social policy and opinion research in the UK
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 93-120
 1998 Noble, I.
Moon, N.
McVey, D.
297.
Cluster-based market segmentation: Some further comparisons of alternative approaches
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 155-163
 1998 Schaffer, C. M.
Green, P. E.
298.
Broken down by age and sex - exploring the ways we approach the elderly consumer
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 73-91
 1998 Long, N.
299.
Matching the message to the mind: Advertising imagery and consumer processing styles
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 29-43
 1998 LaBarbera, P. A.
Weingard, P.
Yorkston, E. A.
300.
Recall and recognition: A very close relationship
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 41-45
 1998 Stapel, J.
301.
Grocery retailing and the loyalty card
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 55-64
 1998 Passingham, J.
302.
Supporting the category management challenges: how research can contribute
Journal of the Market Research Society
1998 : JAN, VOL. 40:1, p. 33-54
 1998 Johnson, M.
Pinnington, D.
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