search query: @author Albaum, G. / total: 11
references: 3-11 / 11
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3.
Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters
Journal of International Marketing
2001 : VOL. 9:4, p. 59-81
 2001 Albaum, G.
Tse, D. K.
4.
Effects of the Change of sovereignity on consumer ethnocentrism and product preferences in Hong Kong
Journal of Euromarketing
1999 : VOL. 8:1/2, p. 63-82
 1999 Yu, J.
Albaum, G.
5.
An empirical test of alternative theories of survey response behavior
Journal of the Market Research Society
1999 : APR, VOL. 41:2, p. 227-244
 1999 Evangelista, F.
Albaum, G.
Poon, P.
6.
The Likert scale revisited: An alternate version
Journal of the Market Research Society
1997 : APR, VOL. 39:2, p. 331-348
 1997 Albaum, G.
7.
Using behavioral decision theory to assess advertisement recognition tasks by level of difficulty
Psychology and Marketing
1997 : MAR, VOL. 14:2, p. 145-162
 1997 Frankenberger, K.
Albaum, G.
8.
Capitalism and business : public perceptions.
Business Horizons
1989 : JUL-AUG, VOL. 32:4, p. 63-66
 1989 Peterson, R. A.
Albaum, G.
Kozmetsky, G.
9.
A note on alternative contact strategies in mail surveys.
Journal of the Market Research Society
1989 : JUL, VOL. 31:3, p. 409-418
 1989 Peterson, R.
Albaum, G.
Kerin, R.
10.
On the public's perception of capitalism.
Business Horizons
1986 : JAN/FEB, VOL. 29:1, p. 10-14
 1986 Peterson, R. A.
Kozmetsky, G.
Albaum, G.
11.
Empirical research in international marketing : 1976-1982.
Journal of International Business Studies
1984 : SPRING/SUMMER, VOL. 15:1, p. 161-173
 1984 Albaum, G.
Peterson, R. A.
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