search query: @author Bhargava, M. / total: 4
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3.
Sales response to outdoor advertising
Journal of Advertising Research
1999 : JUL, VOL. 39:4, p. 7-18
 1999 Bhargava, M.
Donthu, N.
4.
Improving the effectiveness of outdoor advertising: lessons from a study of 282 campaigns
Journal of Advertising Research
1994 : MAR-APR, VOL. 34:2, p. 46-55
 1994 Bhargava, M.
Donthu, N.
Caron, R.
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