search query: @author Blankson, C. / total: 4
references: 3-4 / 4
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3.
The development and validation of a scale measuring consumer / Customer-derived generic typology of positioning strategies
Journal of Marketing Management
2004 : FEB, VOL. 20:1-2, p. 5-43
 2004 Blankson, C.
Kalafatis, S.P.
4.
An investigation into the effect of questionnaire identification numbers in consumer mail surveys.
Journal of the Market Research Society
1996 : JUL, VOL. 38:3, p. 277-284
 1996 Kalafatis, S. P.
Blankson, C.
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