search query: @author Buzzell, R. D. / total: 12
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3.
The costly bargain of trade promotion
Harvard Business Review
1990 : MAR-APR, VOL. 90:2, p. 141-149
 1990 Buzzell, R. D.
Quelch, J. A.
Salmon, W. J.
4.
The costly bargain of trade promotion.
Harvard Business Review
1990 : MAR-APR, VOL. 68:2, p. 141-149
 1990 Buzzell, R. D.
Quelch, J. A.
Salmon, W. J.
5.
Market perceived quality: key strategic concept.
Planning Review
1989 : MAR/APR, VOL. 17:2, p. 6-15, 48
 1989 Gale, B. T.
Buzzell, R. D.
6.
Managing for tomorrow.
Sloan Management Review
1985 : SUMMER, VOL. 26:4, p. 3-14
 1985 Buzzell, R. D.
Chussil, M. J.
7.
Product quality, cost position and business performance : a test of some key hypotheses.
Journal of Marketing
1983 : SPRING, VOL. 47:2, p. 26-43
 1983 Philipps, L. W.
Chang, D. R.
Buzzell, R. D.
8.
Is vertical integration profitable?
Harvard Business Review
1983 : JAN/FEB, VOL. 61:1, p. 92-102
 1983 Buzzell, R. D.
9.
Modelling changes in market share: a cross-sectional analysis.
Strategic Management Journal
1981 : JAN-MAR, VOL. 2:1, p. 27-42
 1981 Buzzell, R. D.
Wiersema, F. D.
10.
Are there natural market structures?
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 42-51
 1981 Buzzell, R. D.
11.
Successful share-building strategies.
Harvard Business Review
1981 : JAN-FEB, VOL. 59:1, p. 135-144
 1981 Buzzell, R. D.
Wiersema, F. D.
12.
Why advertising and promotional costs vary: some cross-sectional analyses.
Journal of Marketing
1979 : FALL, VOL. 43:4, p. 112-122
 1979 Farris, P. W.
Buzzell, R. D.
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