search query: @author Chebat, J.-C. / total: 5
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3.
Value strategy rather than quality strategy: a case of business-to-business professional services
Journal of Business Research
1999 : JUN, VOL. 45:2, p. 235-246
 1999 Lapierre, J.
Filiatrault, P.
Chebat, J.-C.
4.
Service quality and service productivity management practices
Industrial Marketing Management
1996 : MAY, VOL. 25:3, p. 243-255
 1996 Filiatrault, P.
Harvey, J.
Chebat, J.-C.
5.
How service firms set their marketing budgets.
Industrial Marketing Management
1990 : FEB, VOL. 19:1, p. 63-67
 1990 Filiatrault, P.
Chebat, J.-C.
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