search query: @author Danaher, P. / total: 6
references: 3-6 / 6
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3.
A comparison of media factors that influence the effectiveness of direct response television advertising
Journal of Direct Marketing
1997 : SPRING, VOL. 11:2, p. 46-58
 1997 Danaher, P.
Green, B.
4.
Determining the optimal return on investment for an advertising campaign
European Journal of Operational Research
1996 : DEC 20, VOL. 95:3, p. 511-521
 1996 Danaher, P.
Rust, R.
5.
What happens to television ratings during commercial breaks?
Journal of Advertising Research
1995 : JAN/FEB, VOL. 35:1, p. 37-48
 1995 Danaher, P.
6.
Cover analysis: a new tool for monitoring peoplemeter panels
Journal of the Market Research Society
1994 : APR, VOL. 36:2, p. 133-138
 1994 Danaher, P.
Sharot, T.
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